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Part of Core, £297 a month

Database Reactivation

Outcome: Your old customer list, worked properly, with no ad spend.

Database reactivation is a done-for-you campaign that texts and emails your past customers and old leads with a reason to book again. Every reply is answered within seconds, qualified, and booked straight into your calendar. It is part of Core, which is £297 a month, and it is usually the first thing switched on because it needs no ad spend.

What problem does this solve?

Every business is sitting on a goldmine it has forgotten about: past customers, old enquiries, no-shows, and leads that never booked. They already know you. They already raised their hand once. Yet most of them never hear from you again. Winning a brand-new customer through ads is the most expensive way to grow. Bringing back someone who already knows you costs almost nothing. The maths is simple, and it is the fastest way to put money in the door before you spend a penny on advertising.

What do you get?

I take your existing list of past customers and old leads, then run a personalised text and email campaign that gives them a reason to book now. Replies are answered in seconds, questions handled, and appointments booked straight into your calendar. Every conversation is tracked, and hot replies are flagged to you the moment they come in.

How does it work?

Set up and run for you, step by step.

01

I load your list of past customers and old leads.

I handle this step for you as part of the Database Reactivation system, with no extra work on your side, running reliably every day.
02

I write a campaign with an offer they can act on.

03

Messages go out by text and email, timed for the best response.

04

Replies are answered instantly and qualified.

05

Booked appointments land in your calendar, and hot replies are flagged to you.

Who is this for?

Owners sitting on hundreds of past customers or old enquiries.
Businesses that have never systematically followed up with their list.
Anyone who wants bookings this month rather than next quarter.

What do I need from you?

To get started, I will need:

  • Your list of past customers and old leads.
  • Your current offer or promotion.
  • Access to your booking calendar or CRM.

What do business owners ask most often?

Last updated:

How quickly does database reactivation get results?

The first booked appointments usually land within days of the first messages going out, because these are people who already know you. How many depends entirely on the size and age of your list and what you sell, so I will look at your list on the audit call rather than quote you an average that means nothing.

Has it actually worked for anyone?

Yes, and here are the two I can show you, anonymised. A Twickenham skin clinic grew its reactivation pipeline from £29,996 to £37,894 in priced treatments, completed 13 of them, and had 10.5% of the first wave reply. A City of London aesthetics clinic moved its reactivation board from £630 to £31,130 of priced pipeline. Those figures are priced pipeline, not banked revenue, and I say so because the difference matters.

Do I need new software or a new CRM?

No. I work with whatever you already have: a spreadsheet, a CRM export, or your booking system history. I set up the campaign, send the messages, answer the replies, and book the appointments. There is nothing new for you or your team to learn or manage.

What if my customer list is old or messy?

That is normal, and it still works. Before anything goes out I clean the list, remove duplicates and opt-outs, and segment it so each group gets a message that makes sense. Older lists usually still respond well because these customers already trusted you once.

How much does it cost?

It is not sold on its own. Reactivation is part of Core, which is £297 a month for the whole system, or Growth from £497 a month if you also want a new website and the engine behind it. Month to month, with nothing metered per message or per booked appointment.