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Part of Core, £297 a month

Reviews & Referrals Engine

Outcome: A review asked for after every job, the compliant way.

The reviews and referrals engine asks every customer for a Google review after the job, sends all of them the same direct link, and runs a private feedback route alongside so service problems reach you quickly. It never filters who is allowed to review you, because review gating is prohibited by Google and treated as a banned practice under UK consumer law. It is part of Core, which is £297 a month.

What problem does this solve?

Almost every customer checks your reviews before they buy. More reviews and a higher rating mean you show up higher on Google, win more trust, and book more jobs, often without spending anything on ads. Yet most businesses rarely ask. The happy customer walks out the door, is never prompted, the moment passes, and your best marketing asset is left on the table. The same is true of referrals: your customers know other people who need you, but nobody ever asks them.

What do you get?

After every job, every customer gets asked for a review and sent straight to your Google page, at the moment they are most likely to write one. Everyone gets the same link, because filtering who is allowed to review you is against Google policy and against UK consumer law. Alongside that, a private feedback route runs in parallel, so if someone had a poor experience you hear about it and can put it right, whether or not they also review you. Then customers are asked for referrals, with an incentive to share.

How does it work?

Set up and run for you, step by step.

01

A job is completed and the customer gets a friendly review request.

I handle this step for you as part of the Reviews & Referrals Engine system, with no extra work on your side, running reliably every day.
02

Everyone gets the same direct link to your Google page. Nobody is filtered out.

03

A private feedback route runs alongside it, so problems reach you fast.

04

Reviews get a reply, including the critical ones, because Google reads that too.

05

Customers are then asked to refer someone, with an incentive to share.

Who is this for?

Businesses with fewer or lower reviews than the firms nearest them.
Owners who rarely or never get round to asking.
Anyone who relies on word of mouth and local search.

What do I need from you?

To get started, I will need:

  • Access to your Google Business Profile.
  • Your customer list or booking system.
  • A referral incentive you are happy to offer, such as a prize draw. Reviews themselves are never incentivised, per Google policy.

What do business owners ask most often?

Last updated:

Can you stop bad reviews being posted?

No, and no honest supplier can. Filtering customers so only the happy ones reach your review page is called review gating. Google prohibits it and the CMA treats fake or suppressed reviews as a banned practice under the Digital Markets, Competition and Consumers Act. What this engine does instead is ask everyone, give you a private feedback route that runs in parallel so you hear about problems fast, and help you reply well in public. My own guide on this site sets out the rules in full.

Are these real reviews from real customers?

Yes, always. Reviews come only from your actual customers after actual jobs. The engine makes asking automatic at the moment the customer is most likely to write one, which is the step most businesses skip. Nothing is faked, bought, or written on anyone else's behalf.

Why do reviews matter so much for a local business?

Almost every customer checks your reviews before they buy, and Google rewards businesses with more and better reviews with higher local rankings. More reviews mean more trust, more calls, and better results from every other channel you run, often without spending anything on ads.

How do the referral requests work?

After a customer has left a review, they get a friendly message asking if they know someone who needs you, with an incentive you are comfortable offering, such as a prize draw. Your happiest customers already know your next customers. The engine just asks them consistently.

How much does it cost?

It is not sold on its own. The review engine is part of Core, which is £297 a month for the whole system, month to month.