Guides and original research
Honest comparisons, compliant how-tos, and data from my own research on UK local businesses. Every piece says who wrote it, how it was made, and who each option is genuinely right for, including when that is not me.
Last updated:
Side by side
Vantage vs Moneypenny
Human call answering against a system that texts back, books and follows up. What each costs, the contracts, and who each one is right for.
Read the guideSide by side
Vantage vs Call2SMS
A £37 missed call text back tool against a £297 system that also answers, books and follows up. Who each one is right for.
Read the guideBuyer’s guide
Best AEO agencies in the UK, prices compared
Eight UK AEO agencies compared on the price each one publishes on its own site, who each suits and five questions to ask before you sign.
Read the guideFor local businesses
An AI growth agency for UK local businesses
What an AI growth partner actually does, what it costs from £297 a month, anonymised results and five questions to ask any agency before you sign.
Read the guideFor small businesses
AI receptionist for UK small businesses
What an AI receptionist costs per minute and per month, how I set one up, a section for clinics and the calls a person should still take.
Read the guideFor small businesses
AEO for small businesses in the UK
What answer engine optimisation is, what it costs and six steps to get a small business named by ChatGPT, Perplexity and Google AI.
Read the guideFor trades
SEO for trades
How a plumber, electrician, roofer or builder gets found on Google search and Maps, with a seven-point checklist you can use yourself.
Read the guideFor roofers
SEO for roofers
How a roofing company gets found on Google search and Maps, with data on 197 West London roofing firms and a checklist you can use yourself.
Read the guideFor electricians
Missed call text back for electricians
How an electrician stops losing the caller with no power: every missed call texted back within seconds and booked into the calendar.
Read the guideFor plumbers
Missed call text back for plumbers
How a plumber stops losing the emergency caller: every missed call texted back within seconds and booked into the calendar.
Read the guideOwner's guide
GoHighLevel missed call text back: build it or have it run
What the GoHighLevel workflow needs, where an unwatched setup fails, who should build it themselves, and where a managed service takes over.
Read the guideBuyer's guide
Best missed-call text-back services for UK local businesses, compared
The UK missed-call text-back market mapped honestly: single-tool vendors, human answering, and full growth systems, who each is genuinely right for, with pricing signals.
Read the guideBuyer's guide
Database reactivation services for UK businesses, compared
Who actually offers database reactivation in the UK, how they charge, and how to tell a real service from an exact-match domain with a landing page.
Read the guideBuyer's guide
The best AI growth agencies for UK local service businesses, compared
Automation consultancies, strategy-led B2B partners, single-tool specialists, human answering, and done-for-you growth systems, an honest map of the UK market.
Read the guideOriginal data
What a missed call costs a UK trade business
Original research on 671 West London trade businesses: median 10 Google reviews, one in seven with none, one in six with no website, plus the arithmetic for your own missed calls.
Read the guideOwner's guide
How to get more Google reviews automatically, without breaking the rules
The compliant six-step system: trigger from every job, same-day text with a direct link, ask everyone, never incentivise, reply to everything, and what Google and the CMA actually prohibit.
Read the guideRather talk it through?
Book a free 30-minute growth audit. I map where you are losing customers and tell you honestly what to fix first, even if the answer is not me.
Book my free auditOr read what you would actually be buying: Core £297 a month, Growth from £497.