For roofing contractors

SEO for roofers

SEO for roofers is how a roofing company shows up when someone searches for a roofer after a storm or a leak. Most of it happens on your Google Business Profile, your reviews and a few well-built pages on your website.

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Last updated: 30 September 2026

Where roofing jobs come from on Google

A homeowner with slates on the path searches for a roofer near them. Google shows a map with three businesses, then a list of websites.

Your Google Business Profile, your reviews and how close you are decide most of the map. Your website decides the list, so SEO for a roofing company works on both.

Homeowner searching on their phone for a roofer after storm damage to the roof

Roofer fitting a new slate on a London terraced roof

What 197 West London roofing firms look like on Google

In my own research on 197 roofing and drainage businesses in West London:

The median business has 6 Google reviews.

57% have fewer than 10 reviews.

21% have no website at all.

So a roofer with 30 genuine reviews and a page for each service is already ahead of most of the street. The method and the full data are in my West London trades research.

The checklist

Set your Google Business Profile primary category to "Roofing contractor" and list every service you want work for.
Add the towns and postcodes you actually cover as service areas.
Post photos of real finished jobs, taken on site.
Ask every customer for a Google review when the job is done.
Give each service its own page on your website, such as flat roofs, slate repairs and guttering, with the service in the page title.
Keep your business name, address and phone number the same everywhere they appear online.

Roofer taking a booking on the phone beside his van

What I do for you

Local SEO is part of Growth. I build you a new website with a page for each roofing service and area, set up and run your Google Business Profile, and handle the technical and on-page SEO.

Growth includes everything in Core, so review requests go out after every job and missed calls get a text back while you’re on a roof. The full scope is on the Core and Growth page.

Questions roofers ask

How long does SEO take for a roofer?

A page for a specific search, such as flat roof repairs in one town, can start showing within weeks once Google has indexed it. Wider terms like roofer plus a big town take months, and your reviews and map listing matter as much as the website.

Do I need a website, or is the Google listing enough?

The map listing can win jobs on its own. A website with a page for each service and each area you cover gives Google more to rank, and gives a customer comparing listings a reason to call you.

Can I do this myself?

Yes. The checklist on this page is the foundation. The part that usually slips is the upkeep, such as new job photos and a review request after every job.

Keep reading

Which related guide should you read next?

For trades

SEO for other trades

How a plumber, electrician, roofer or builder gets found on Google search and Maps, with a seven-point checklist you can use yourself.

For plumbers

missed call text back for trades

How a plumber stops losing the emergency caller: every missed call texted back within seconds and booked into the calendar.

Buyer's guide

compare UK missed call text back services

The UK missed-call text-back market mapped honestly: single-tool vendors, human answering, and full growth systems, who each is genuinely right for, with pricing signals.

Original data

the West London trades data behind this page

Original research on 671 West London trade businesses: median 10 Google reviews, one in seven with none, one in six with no website, plus the arithmetic for your own missed calls.

Owner's guide

how to get more Google reviews after every job

The compliant six-step system: trigger from every job, same-day text with a direct link, ask everyone, never incentivise, reply to everything, and what Google and the CMA actually prohibit.

Looking for local SEO and AEO? It is part of Growth, from £497 a month, alongside the new website and the content and ads engine. I do not sell it on its own.

See where your roofing business stands on Google

Book a free 30-minute growth audit. I check your map listing, reviews and website against the roofers around you.

Book my free audit