Use your call log and average job value to estimate revenue at risk. Leave out duplicate calls, non-sales calls and bookings you recovered later. This is a planning estimate, not measured lost revenue or profit.
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Illustrative starting values: five unrecovered sales calls a week, two potential bookings and a $500 average job. Replace these with your numbers. Potential bookings are capped at the number of calls.
Estimated annual revenue at risk: $52,000
Potential bookings per week × average job value × 52. This is revenue before costs, not profit or a forecast of revenue recovered by Vantage.
Home Service Hound 2025 reports the following typical job-value ranges. They describe different kinds of work and are not substitutes for your own completed-job averages.
Invoca 2025, as reported by Hicira, puts missed inbound calls in home services at about 27% and phone-lead conversion at about 46%. The measures have different denominators. Neither tells you which of your unanswered callers would have booked.
Count a typical week in your own log. Work out how many unanswered sales inquiries were still unrecovered after your normal follow-up. Choose a realistic number of potential bookings, then use the average value of that kind of job.
Review a few weeks before and after a call-handling change. Look at answered conversations, booked appointments and completed work. Seasonality, job mix and dispatch capacity can change the result, so a calculator total is not a promise of what the system will earn.
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