Look beyond the first appointment
WebTonic reports about 74% recurring revenue in pest control and customer lifetime value of $1,620-$3,000+. LocaliQ 2025 campaign data, reported by BlueGrid Media, gives pest control a Meta lead cost of $70.11.
These figures are industry context. Lifetime value is not the price of the first visit or guaranteed profit. Use your own retention, service costs and route capacity when deciding what a new customer is worth.



