Read lead cost in context
LocaliQ 2025 data across 138 home-service Meta campaigns, as reported by BlueGrid Media, gives an average lead cost of $45.50. The niche figures are $62.80 for AC/HVAC, $72.97 for plumbing, $116.75 for roofing and $70.11 for pest control. These are benchmarks, not target prices or promised results.